Vetor Zero

Vetor Zero

Caixa Cultural "Fábrica de Emoções"


The spot was created to advertise Caixa Cultural, a nationwide cultural initiative launched by Caixa Econômica, Brazil’s largest government-owned bank. aThe animated piece includes several references to folk arts and cultural traditions from Brazil’s different regions.
The film was produced with a combination of 3D animation and model settings filmed in studio. We built the “stage” scenario as a scale model and did all the camera moves inside it using our motion control system. The characters, machines and more complex props were created in CG, with a rendering style that realistically simulates natural materials and textures. The result was composed with the live action footage in a seamless, organic way, thus giving the piece an overall artisanal, tactile feel.

Agency
Nova/SB Brasília
Director
Gabriel Nóbrega
Executive Production
Alberto Lopes; Sérgio Salles; André Rosa
Shootings Executive Producer
Davis Fabris
Shooting Technical Director
D. Lee Peffer II
Director of Photography
Alexandre Elaiuy
Scenery Director
Fabiana Fukui
Scenery
Boris Duque; Carmem Guerra; Daniel Faccioli; Marcelo Amp; Ligia Mie Jeon
Motion Control
André de Souza
Gaffer
Hugo Nyergess
CG Director
Fabio Shigemura
Concept/Board
Isabela Littger; Antonio Soares Neto; Felipe Jornada; Marcelo Souto
Line Producer
Maísa Mendonça
Modelling
Guto Sposito; Bruno Saber; Diego Esteves
Textures
Naiara Lima; Michel Venus
Rigging
Viviane Adade; James do Carmo; Joaquim Nazario; Flavio Castello
Animators
Helio Takahashi; Rodrigo Souza; Marcio Nicolosi; Bruno Hamzagic; Victor Dinis; Nicolas Nasser; Jannaina Bonaceli; Daniel Alvite; Guilherme Gubert; Michael Maron
Simulation
Rogerio Miyagi; Edivaldo Souza
Render
Marinho Silva; Mauricio Lobel; Henrique Dan Fuzitani
Compositing
Renato Carone
Graphics
Lucas Barreto
R&D
Giovani Meneghel; Aline Lima; Rosenio Pinto; Claudia Fujiwara
Account Management
Márcia Guimarães; Camila Carrieri; Thaís Lopes; Bia Traldi; Raphael Stanzani
Intern
Ycaro Prata
Sound Design
Sonido